Founded in 1991, FEMC (French Egyptian Mohamed Sabry Company) has long stood as a trusted name in the Egyptian electrical cables industry. With a rich heritage rooted in Cairo’s industrial heart, FEMC needed a brand identity that could match its legacy — and drive it into the future.
At ProBranding, we undertook a complete brand transformation. The goal was to design a visual identity and company profile that captured both the strength of their legacy and the precision of their technical capabilities.
We built a brand inspired by heritage, engineering, and forward motion. The logo merges iconic symbols from France and Egypt, representing the fusion of excellence and precision. The color palette — bold orange and industrial navy — evokes energy, trust, and modernity.
Beyond visuals, we developed a comprehensive company profile that communicates the depth of FEMC’s services and the scope of its projects, while maintaining a tone of authority and innovation.
FEMC now owns a visual identity that reflects its engineering excellence, technical leadership, and decades-long reputation. It’s no longer just a cable manufacturer — it’s a brand that powers infrastructure, industry, and trust.
