MTSY

Style That Speaks Loud

About the Project

In the heart of Cairo, MTSY launched not just as a fashion brand — but as a statement.
Designed for a bold generation that wears identity on their sleeves (literally), MTSY is where confidence meets culture.

The Challenge

Launching a fresh brand in Egypt’s fashion market meant one thing: stand out or fade in.

The goal was to craft a brand that doesn’t just follow trends — but leads them.
A brand that says:
“This is who I am — and I wear it loud.”

Our Creative Direction

At ProBranding, we understood that this generation values expression over rules.
So, we built a visual identity that is:
Bold in colors
Clear in voice
Flexible across platforms
MTSY’s brand language was made to vibe — not whisper.

What We Delivered

A distinctive logo and identity system that feels young and fearless.
Cohesive and dynamic social media templates.
Fashion shoots that highlight the attitude, not just the outfit.
Branded packaging that makes unboxing feel like a reveal.
Marketing messages written in the voice of the street: confident, fast, and raw.