Veal Burger was born to break the rules of traditional food branding. It’s not just about burgers — it’s about building a brand experience that you can see, feel, and almost taste.
With an adventurous tone and a strong personality, the brand needed a visual identity that matched its bold concept, flavor-first positioning, and energetic spirit.
At ProBranding, we crafted a brand that radiates flavor, strength, and individuality. The inspiration behind the logo combines the essence of “Veal” with the iconography of a burger — creating a symbol that’s powerful yet playful. The color palette was carefully chosen to evoke warmth, appetite, and energy.
From wrapping paper to uniforms, every element was designed to feel cohesive and memorable. We also developed tonelines that reflect the brand’s fearless voice — like “It’s a Burger Adventure” and “Design You Can Almost Taste.”
Veal Burger now owns a bold and irresistible position in the F&B market. It doesn’t just serve food — it serves a story. One that customers can enjoy visually and emotionally, even before the first bite.
Want your brand to taste like success? Let’s make it unforgettable.
