Vigour

Coffee, Redefined

About the Project

VIGOUR is an Egyptian brand offering premium ready-to-drink coffee — bold in flavor, elegant in design, and distinct in experience.

This isn’t just coffee… it’s a statement.
VIGOUR is for those who crave strong taste, refined energy, and a coffee moment that feels different.

The Challenge

In a saturated market of coffee brands, we had to create a brand that grabs attention, builds curiosity, and delivers satisfaction from the first sip.

Our Role at ProBranding

From concept to creation, ProBranding shaped a brand that expresses power, flavor, and elegance — in every visual, every word, every bottle.

Our Contribution

  • Logo design capturing the richness and boldness of coffee.
  • Visual identity with warm, premium tones (dark brown, beige, black).
  • Packaging design that reflects luxury and stands out on the shelf.
  • Website content writing in Arabic and English with a passionate, modern voice.
  • Brand persona: confident, stylish, and coffee-obsessed.
  • Creative naming for flavors inspired by mood, energy, and sophistication.

The Result

VIGOUR is now a proud Egyptian coffee brand — ready to compete, connect, and caffeinate with class.

Powered by ProBranding

we don’t just build brands — we brew identities. And with VIGOUR, every detail tells a richer story.

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